We went inside live with Nicola Kastner, global head of event marketing strategy at SAP, to understand how SAP is adapting its live events as a result of the COVID-19 pandemic.
Learn how Kastner and her team are rethinking the approach to events, adopting new skill sets, and proving their success with the right metrics. Hear what we learned.
Highlights of our conversation:
-The New Approach SAP: High-friction event planning with an audience-centric approach.
-Necessary Skill Sets This is digital marketing. How will marketers keep up?
-Critical Data Marketers will need to get the right measurement and metrics.